The company called Bridgestone Corporation will be launching a research project which will ultimately focus upon creating a sustainable type of natural rubber.
The substance that will replace the Hevea tree will be called Guayule and it will be used as the alternative source for natural rubber. The substance called Guayule also seems to be viable commercially and is a durable renewable source for the Bridgestone Corporation.
Guayule is natively found in the regions of Southwest U.S and the area of Mexico. Most of the natural rubber can be extracted from the roots and bark of the Guayule plant. Many of the qualities of the Guayule plant are similar to the Hevea tree where most of the natural rubber is extracted from.
The natural and sustainable rubber project will be completed by the BATO (Bridgestone’s America’s Tire Operations) as they work in collaboration with the Bridgestone Corporation. Ultimately, Bridgestone Corporation will provide the strategic and funding input while the tire operation will find particular locations for the project and how to efficiently utilize a pilot farm. BATO will also utilize resources from the Akron Technical Center and the Bridgestone Americas Center in order to acquire technical expertise as the natural rubber is produced.
Currently, BATO is working hard to locate the proper land to construct the pilot farm and the research center for processing the rubber in the United States. Development and research will also be efficiently conducted by a team of engineers, scientists and technicians. The goal of the research team will be to optimize the technology in order to produce rubber efficiently so that it can be manufactured. The establishment of the research farm and the center are expected to begin construction in the late part of 2012 and it will be up and running in the year 2014.
Overall, the sustainable rubber development project will make a positive impact on the car industry.