The Indiana Economic Development Corporation has a new multi-language website that has been launched as a resource for international businesses considering the state for investment and job creation projects.
The new IEDC International website at InvestIndiana.com is available in English, Italian, German, French, Chinese and Japanese.
Governor Mike Pence’s welcome letter on the website says that it was built to provide information about the State of Indiana and to serve as a starting point for a conversation.
Indiana Secretary of Commerce Victor Smith likewise said in a release announcing the website’s launch that this website is a conversation starter. “Indiana and international businesses both speak the same language, and that’s a language of growth and opportunity,” said Smith.
Smith added that the website is an online resource that shows just how committed they are to helping international businesses meet their goals in Indiana, joining the hundreds of others currently dotting the state.
Along with information about Indiana’s key industries and the workforce, the website also has a section that highlights the state’s success in attracting foreign companies. This section has a mapped list that shows all the major investment projects by international companies that have selected Indiana for their U.S. operations.
The InvestIndiana website is designed to complement the Indiana Economic Development Corporation’s international business development operations.
The IEDC has Indiana-based business development professionals with long-term overseas business experience and language fluency for the targeted foreign markets. The state has also opened international offices in Germany, China and Japan.
Last year, Gov. Pence led economic development missions to a number of overseas markets including Germany, Canada, Israel and the United Kingdom to meet with government and company officials and promote the advantages of doing business in Indiana.
These trips led to Indiana securing 38 projects by foreign companies that are projected to generate $1.3 billion in new investments for the state and create more than 2,700 new jobs.
These efforts are now being complemented through the InvestIndiana website. Indiana last month launched its first foreign language advertisements targeting a niche market. The ad campaign targets companies in Japan through Japanese-language online and mobile ads that are currently driving thousands of visitors every week to the new international website.
The ads, running on websites including Bloomberg.co.jp and Yomiuri.co.jp, have a tagline that says “Indiana: A Precision Economy. Balanced. Efficient. Powerful.”