The NYC Economic Development Corporation and non-profit B Lab have launched Best for NYC, an innovative campaign, website and set of tools designed to help businesses measure and improve the impact of their business on NYC workers, community and the environment.
Using B Lab’s Impact Assessment tool for measuring, benchmarking and improving economic and social impact, businesses can now take the Best for NYC Challenge online at bestfor.nyc.
It’s free and confidential, and it takes only 20 minutes to find out where your business stands in relation to dozens of best practices on employee, community, and environmental impact.
The Quick Impact Snapshot will then show you how your company stacks up against other businesses that have taken the same assessment. The next step is to create a plan to improve your practices and implement them with the help of the best practice guides and examples you will find on the site.
Businesses that complete the assessment and commit to seeking ways to improve their practices may get recognition as “Competing to be Best for NYC.” At the end of the year, NYCEDC and B Lab will celebrate these businesses that are working to build a better business and improve the quality of life in all five boroughs.
With the launch of the Best for NYC Challenge, NYCEDC claims that New York City has become the first municipality in the world to host this kind of a “Best for” campaign.
B Lab Co-Founder Andrew Kassoy said in a release that cities around the world can look to New York City as a model for how to engage their business communities to create higher quality jobs and improve quality of life.
NYC Economic Development Corp. President Kyle Kimball said in the release that New York City is home to many of the most successful and innovative companies in the world, and Best for NYC challenges these local companies to give back, create opportunities and do what is best for the City.
Several businesses have already taken up the call to become the Best for NYC, including certified NYC B Corporations like Etsy, Red Rabbit, Warby Parker, and Uncommon Goods. B Corporations are business structures designed for companies that want to benefit both society and shareholders.
NYCEDC aims to have at least 500 businesses participating in Best for NYC by the end of the year. Focused outreach efforts are in the works to ensure business participation across the spectrum reflecting the diversity of the City’s businesses.
Councilmember Dan Garodnick, Chair of the New York City Council’s Economic Development Committee, said in the release that these tools will help businesses measure their operations and root out inefficiencies. Garodnick added that this is a smart way to help local businesses perform better.