Sports coaching video software firm Hudl announced plans to build a new headquarters on Canopy Street in the West Haymarket area in Lincoln, NE.
Supported by the City of Lincoln, the Lincoln Economic Development Partnership, the Nebraska Department of Economic Development, Nelnet and other local partners, Hudl plans to create 300 high-tech jobs over the next three years.
The payroll and investment associated with the project will generate an estimated $140 million in annual economic activity.
Hudl is building the new headquarters in partnership with Nelnet (NYSE:NNI). Nelnet, an investor in Hudl, plans to make use of part of the building to support its own growth plans, including an expansion of its Lincoln-based software development team.
Hudl CEO David Graff said in a release announcing the project that what they’re most excited about in moving to the West Haymarket is how much it’s grown just in the last couple of years. Graff added that the City’s commitment to these developments has them proud to call Lincoln home and excited for the future of the West Haymarket.
Lincoln Mayor Chris Beutler said that not long ago, the West Haymarket was considered a brownfield site and some questioned the need for its redevelopment. The Mayor noted that this private development is just what they envisioned, as a place where entrepreneurs and growing firms could create jobs and attract talented employees, when they embarked on this massive undertaking.
Nelnet CEO Jeff Noordhoek likewise noted that they could have located their associates anywhere, but they are excited to be headquartered and growing in downtown Lincoln. Noordhoek added that through their investments and job growth in the city, they are helping to create a vibrant downtown community in which the best and brightest want to live in Lincoln and pursue a rewarding career.
Wendy Birdsall, president of the Lincoln Partnership for Economic Development and the Lincoln Chamber, said that Hudl and Nelnet’s expansion in the Haymarket is a perfect example of the high-quality, high-tech jobs that continue to make a huge economic impact on the City.
Hudl was founded in 2006 by Graff and fellow University of Nebraska-Lincoln graduates Brian Kaiser and John Wirtz. It is now the fastest growing company in Nebraska, with more than 3.5 million users from 100,000 teams across 30 different sports worldwide. Hudl now has more than 150 employees at its headquarters in Lincoln. Another 80 of their employees operate out of offices in Omaha, Boston and London and remotely from far-flung places in New York, California and Texas.